Asayu Blog

From the meditative rituals of the tea ceremony to the crisp chill of bottled sencha in Tokyo’s summer heat, Japanese tea is a journey through time. Dive into the vibrant flavors of matcha, hojicha, and gyokuro, uncover their ancient roots and modern twists, and learn how these brews balance wellness with everyday convenience. Whether you’re a purist or an on-the-go sipper, Japan’s tea culture offers a cup for every soul.

Curious about incense meaning? Discover what different incense smells symbolize — from calming sandalwood to uplifting plum blossom — and how to use them in your daily rituals.

How to safely use incense in your home for both your health and your pets' well-being. Understand what incense is made of and how to choose the right one.

Because Japanese interior design is valuable for everyday life, explore its 8 principles and a unique perspective on how to approach them.

With its earthy, herbal notes, matcha incense transports you to both a forest and a teahouse, blending two essential aspects of Japan: nature and the tradition of tea. Intrigued?

In Japan, where every element of life is woven with beauty and meaning, the art of scent plays a special role in creating intimate moments.

Whether you’re new to incense or a seasoned enthusiast, understanding the different types and their benefits can enhance your experience. From traditional Japanese incense to aromatherapy blends, here’s everything you need to know about natural incense and how it can be a harmonious addition to your space.