Asayu Blog

Natural incense is having a moment, but with all the labels out there, it’s hard to know what really makes an incense “natural.” This article breaks it down in simple terms, especially if you're curious about Japanese incense and its unique approach: no bamboo core, just pure, plant-based aroma. It’s not just about smelling good: it’s about creating space for yourself, finding meaning in small rituals, and enjoying scents that feel honest, intentional, and safe for your home (and your pets).

Japanese tea is more than a drink—it’s a daily ritual rooted in calm, clarity, and connection. From vibrant sencha to toasty hojicha, discover the unique character of each tea in our curated Asayu collection, and find the one that fits your rhythm.

Agarwood and sandalwood incense are two iconic scents in Japanese tradition, each offering a unique journey for the senses. Let's explore their differences, from agarwood’s deep, mysterious warmth to sandalwood’s soft, creamy sweetness, and how they can elevate your daily wellness rituals. Whether you're seeking calm, focus, or a mindful moment, discover how these natural woods bring a sense of serenity and poetic simplicity to modern life.

Often overlooked, Japanese incense holders carry centuries of quiet refinement. From the solemn rituals of samurai households to today’s minimalist interiors, these small objects embody a philosophy where beauty and function are inseparable. This article takes you on a journey through their shapes, materials, and meanings—revealing how something so subtle can hold so much soul.

Step into the world of Japanese footwear with our guide to geta and zori, two timeless styles that offer both tradition and comfort. Whether you're curious about the unique design of tabi shoes or looking for the perfect pair of wooden sandals, this article will take you through the rich history and stylish appeal of Japanese sandals !

From the meditative rituals of the tea ceremony to the crisp chill of bottled sencha in Tokyo’s summer heat, Japanese tea is a journey through time. Dive into the vibrant flavors of matcha, hojicha, and gyokuro, uncover their ancient roots and modern twists, and learn how these brews balance wellness with everyday convenience. Whether you’re a purist or an on-the-go sipper, Japan’s tea culture offers a cup for every soul.

Curious about incense meaning? Discover what different incense smells symbolize — from calming sandalwood to uplifting plum blossom — and how to use them in your daily rituals.

How to safely use incense in your home for both your health and your pets' well-being. Understand what incense is made of and how to choose the right one.

Because Japanese interior design is valuable for everyday life, explore its 8 principles and a unique perspective on how to approach them.

With its earthy, herbal notes, matcha incense transports you to both a forest and a teahouse, blending two essential aspects of Japan: nature and the tradition of tea. Intrigued?

In Japan, where every element of life is woven with beauty and meaning, the art of scent plays a special role in creating intimate moments.