Take Care of Yourself
We all have busy lives. But sometimes it's good to take a deep breath & connect with your inner self. Start your day with a clear mindset and end at night calmly thinking about what you accomplished. You'll be more comfortable with yourself and your feelings.
To help you with that, we have carefully selected incense scents for those special moments, a fresh morning or a calm evening. Enjoy taking care of yourself with 100% Made in Japan low smoke incense sticks. You deserve it.
The Artisans Behind Asayu Japan Incense
All of Asayu Japan's incense sticks are manufactured in Awaji island (Hyogo prefecture), one of Japan's leading areas in incense making specialized in the use of natural materials. Have a sneak peek at its manufacturing process.
NEW VARIETY PACKS AVAILABLE! 🌿🌸
Due to popular demand, we’re expanding our Incense Variety Pack lineup with two new collections, each designed to take your senses on an unforgettable journey:
✨ Sandalwood Collection – A curated selection of Japan’s most beloved sandalwood scents, perfect for those who appreciate its warm, calming aroma.
🌺 Flower Collection – Immerse yourself in the delicate fragrances of plum, rose, jasmine, sakura, and wagiku for a floral sensory escape.
Experience them today
Step into Tradition – Our New Japanese Sandal Collection is Here!
We’re excited to introduce our brand-new collection of authentic Japanese sandals, handcrafted in Japan using traditional techniques. Combining style, comfort, and craftsmanship, these Tatami Setta Zori sandals are perfect for both indoor and outdoor wear.
✨ Why You’ll Love Them:
✔️ Made in Japan with premium materials
✔️ Comfortable tatami soles for a natural feel
✔️ Timeless designs that blend tradition with everyday wear
Available in four elegant styles
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Featured collection
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Ocean Blue Ceramic Coffee Pour Over Maker Set
![Asayu Japan Ceramic Coffee Pour Over Maker Set in Ocean Blue Color, Slow Brewing Paper Filter Holder and Dripper with 3 Holes for Coffee and Tea - Complete 2PCS Set]()
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- $50.99 USD
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- $50.99 USD
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Ceramic Coffee Dripper in Ocean Blue
![Asayu Japan Ceramic Coffee Dripper Ocean model in blue with abstract pattern in White]()
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- $29.99 USD
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- $29.99 USD
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Ceramic Olive Green Mortar Bowl with Wooden Pestle
![Ceramic Olive Green Mortar Bowl with Wooden Pestle by Asayu Japan]()
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- $39.99 USD
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- $39.99 USD
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Chrome Red Ceramic Coffee Pour Over Maker Set
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- $50.99 USD
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- $50.99 USD
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Dark Navy Blue Ceramic Coffee Pour Over Maker Set
![Asayu Japan Ceramic Coffee Pour Over Maker Set in Dark Navy Blue, Slow Brewing Paper Filter Holder and Dripper with 3 Holes for Coffee and Tea - Complete 2PCS Set]()
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- $50.99 USD
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- $50.99 USD
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Ceramic Coffee Mug in Dark Navy Blue
![Asayu Japan Ceramic Coffee Mug in Dark Navy Blue.]()
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- $31.99 USD
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- $31.99 USD
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Let customers speak for us
Love the scents. I like having a variety to choose from depending on the purpose of my use that day or night. Sometimes I need to cleanse the energy in my space or sometimes I want a more focused morning and sometimes I want a relaxed environment so I like that the variety pack gives me this.
These two incense sticks strike an excellent balance of traditional Japanese incense with a contemporary sensibility. We use it in small spaces in a smaller home. There is no recognizable smoke, and the fragrance is subtle and lingering. I've wanted somewhat reflective/meditative sticks that steer away from the basic agarwood/sandalwood, which is more endangered/scarce now. The Sakura is not overly flowery, and has a pleasant citrus pungent essence, and it is not overly sweet or powdery in any way -- it is classy. The Green Tea has a tone of sandalwood that stands out, with just the right sweetness without being cloying, again, very classy.
![Low Smoke Incense Sticks 40g Japan Scent Set [ Green Tea and Sakura Cherry Blossom ]](https://cdn.shopify.com/s/files/1/0611/8601/5449/products/asayu_japan01_70x70.jpg?v=1641362105)
Very classy scent. Its good to know that it is made with healthy materials.
![Low Smoke Incense Sticks 40g Premium Sakura Cherry Blossom Set [ Sakura and Sandalwood Blend and Sakura and Agarwood Blend ]](https://cdn.shopify.com/s/files/1/0611/8601/5449/products/asayu_220325_27_70x70.jpg?v=1649054658)
Lovely Smell and burns for 25mins .
Happy with the Frankincense has a very nice and calming scent .
Got green incense holder. Very nice color and shape.
The mugs and pour overs are well made. They’re a good size and retain heat. Very beautiful. Great company.
I am 73 and have never incense. I grow bonsai and a young lady in our Bonsai Club uses it when working on her trees. I took a suggestion from her and got some from Assay. I’ll continue using it because it is very relaxing and Zen like
Very beautiful piece I am so satisfied, this is why I am in love with Japanese culture, perfection in simplicity. Thank you Asayu team.
Beautiful product and amazing customer service. The design I ordered was not in stock unfortunately but the Asayu team reached out straight away to sort it out. Delivery was also earlier than expected. Great overall.
It was different having incense without the wood insert having only the incense part. It has such a great balance. I got the Sandalwood and Rose and it wasnt to strong or to subtle but just right. I will DEFINITELY be back for more.
The Agarwood is of high quality. Shipped very fast , and I will be purchasing again
Honorable company that provides a top rated product.
