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Asayu Japan
(Brand by Wazakura Japan Inc.) 1-14-34-2F Hakataekihigashi, Hakata-ku, Fukuoka, Japan 812-0013
US Representative: THREE R US LLC
(16192 coastal Highway, Lewes, Delaware 19958)
Holiday shipping may take longer than usual. Order early so your gifts arrive in time · While stocks last
Where Snow Meets Steam
Winter rituals from Japan, made to warm and to give.
Crafted in Japan
Every product is made with precision, quality, and tradition.
Design with Purpose
Time-honored techniques fused with modern design for timeless value.
People First
A dedicated team committed to meaningful products that last.
Winter Gifts
The Gift of Stillness
In Japan, a gift is chosen with care and given with intention. This winter, offer a quiet moment: a bowl of matcha, a thread of incense smoke, a warm bath at the end of a cold day.
New
The Winter Matcha Set
Everything needed to whisk matcha at home, in one gift box. A Mino ware bowl, a 100-prong bamboo chasen, a boxed chashaku and a 30 g tin of Mt. Fuji matcha.
$69.99
Shop the Matcha SetGift Sets, Ready to Give
朝Asa · Morning
The Winter Onsen Morning
Snow on the rocks, steam rising from the water. In Japan, a winter morning can begin with a hot bath. It wakes the body, clears the mind and warms you for the day ahead. In Japanese, asayu (朝湯) also means “morning bath”.
The Morning Bath
At the winter solstice, Japanese families float whole yuzu in the bath. The tradition is called yuzu-yu, and its bright citrus scent is said to keep winter colds away. Bring it home with our cold-process yuzu soap, the clean scent of a hinoki wood tub and a Japanese exfoliating towel to awaken the skin.
The Scent of the Bathhouse
Yuzu Low Smoke Incense Sticks 40g
Bright and fresh, like yuzu floating in the steam. A clear start to a winter day.
$29.99
Hinoki Cypress Traditional Incense Sticks 40g
The scent of a hinoki wood tub. Calm, woody and quietly grounding.
$29.99
Pair It With a Holder
After the Bath
Warm from the water, whisk a bowl of matcha. Ceremonial grade from the slopes of Mt. Fuji gives you calm, steady energy for the cold day ahead.
✦ New This Season
From the First Cup to the Last
Our new Japanese teas, from the first cup of the morning to the last of the night.
For Your Mornings
Sencha Loose-leaf Tea - 100g
Authentic Japanese Sencha Loose Leaf TeaTraditional Japanese sencha made from carefully selected whole green tea leaves,... · $19.99
Gyokuro Loose-leaf Tea - 100g
Authentic Japanese Gyokuro Green TeaPremium Japanese gyokuro made from carefully selected first-flush tea leaves, cultivated to... · $19.99
Moringa Matcha 30g Tin Can
Premium Matcha & Moringa Blend - Carefully blended Japanese matcha and moringa powder create a smooth,... · $19.99
For Your Evenings
Hojicha Loose-leaf Tea - 100g
Smooth & Low-Caffeine Roasted Green TeaHojicha is a traditional Japanese roasted green tea known for its... · $19.99
Matcha Genmai Loose-leaf Tea - 100g
Authentic Japanese Genmaicha with MatchaA traditional Japanese green tea blend combining first-flush green tea leaves, roasted... · $19.99
Mt Fuji Organic Premium Hojicha Powder 100g
Powerful antioxidant, stress reduction, Digestive support No pesticides or additives Made from first‑flush leaves grown on... · $29.99
New Cups for Every Ritual
夕Yu · Evening
By the Fireside
Outside, the snow keeps falling. Inside, the kettle is warm and the light is low. The evening is a time to slow down, breathe in something deep and let the day go.
Customer favorite
The Taste of Japanese Winter
In late autumn, persimmons hang drying from the eaves of Japanese homes, ready for winter. Our cold-process persimmon soap carries that tradition into your evening bath. It's our most-loved soap.
Deep, Warm Scents for Long Nights
Evening incense
Holders for Quiet Evenings
Fireside Discoveries
Harmony Scent Set: Cinnamon and Juniper 40g (x2 20g)
Warm spice and crisp conifer, like a fire lit after a walk in the snow.
$34.99
Chocolate Low Smoke Incense Sticks 40g
Soft and gourmand, an unexpected comfort for cold nights.
$29.99
A Holiday Recipe
Cinnamon Hojicha Latte
Roasted, naturally low in caffeine and gently sweet, hojicha makes the coziest Christmas latte. Light a stick of cinnamon incense, pour it into your favorite cup and settle in by the fire.
For one cup
- 2 tsp hojicha powder
- 60 ml (¼ cup) hot water, about 80°C (175°F)
- 200 ml (¾ cup) milk or oat milk
- 1–2 tsp maple syrup or honey
- A pinch of ground cinnamon, plus a cinnamon stick to serve
Method
- Sift the hojicha powder into your cup.
- Add the hot water and whisk until smooth.
- Warm the milk with the maple syrup and a pinch of cinnamon, then froth it.
- Pour the milk over the hojicha and dust with cinnamon.
- Add a cinnamon stick, light your incense and enjoy.
Everything for Your Latte
Before Sleep
Pour a last cup of hojicha, light one final stick and place a foot patch before bed. Tomorrow begins with a warm bath again.
Winter Wellness Collection
From the morning bath to the last cup by the fire, every ritual of the season in one place.
Stay Warm With Us
Seasonal rituals from Japan, new arrivals and early access to our holiday offers.