Spring & Summer Wellness 2026

The Breath of Seasonal Change

As the world blooms and the days lengthen, Asayu invites you to find your "space of presence." Discover rituals that ground the mind and soften the heart for a new season.

Explore Spring & Summer Collection

Crafted in Japan

Every product is made with precision, quality, and tradition.

Design with Purpose

Time-honored techniques fused with modern design for timeless value.

People First

A dedicated team committed to meaningful products that last.

A Breath of New Light. The Art of the Seasonal Reset.

Clear the air and calm the mind with the "Sacred Pause" of Japanese incense rituals.

The Purest Breath of Spring

Clear the winter’s lingering stillness with the crisp, herbal clarity of White Sage.

White Sage

The Sun-Drenched Warmth

Breathe in the sun-drenched warmth of Palo Santo; a citrus-infused scent to ground the mind.

Palo Santo

朝/ASA:

The Ritual of Spring Morning

A Single, Warming Sip: In the crisp air of a spring morning, find your center through the ritual of tea. This single, warming sip is designed to heat the body from within while calming the mind, allowing you to begin your day with mindful intention. It is more than a drink; it is a sacred pause before the world begins to rush.

Matcha & Green Tea Collection

富士産有機プレミアムほうじ茶パウダー 30g

$19.99 USD

富士産有機プレミアムほうじ茶パウダー 100g

$29.99 USD

玉露リーフティー 100g

$19.99 USD

ほうじ茶リーフティー 100g

$19.99 USD

The Colors of the Morning Sky

The light, airy aesthetic brings a sense of hope and visual tranquility to your table, reflecting the soft glow of spring light. Experience the gentle warmth of authentic Japanese materials that connect you to the present moment

Shop the Morning Ceramics

Persimmon Soap

Inspired by traditional Japanese skincare, it gently cleanses and perfumes the skin while naturally removing body odor.

Shop now

Stack of yellow soap bars on a wooden block with a blurred natural background

夕/YU:

A Moment to Release

The Sound of Stillness: As the long day ends, reconnect with yourself through the subtle fragrance of natural woods and earth. This ritual is not about adding more to your life, but gently taking away the noise. Let the steady stream of smoke guide you into a "Sacred Pause," allowing you to release the day’s tension and settle into the quiet shadows of the night.

Earthy Incense Collection

[ Free Shipping in continental US, CANADA, and UK ] Asayu Japan 100% Natural Incense Stick Assortment, Set of 5 Scents | 100% Made in Japan Incense Sampling Variety Pack | Sandalwood, Agarwood, Cypress, White Sage and Frankincense

100% Natural Sandalwood Low Smoke Incense Sticks 40g

$27.99 USD

Agarwood Low Smoke Incense Sticks 40g

$31.99 USD

Traditional Incense Sticks 40g Forest Scent Set [ Hinoki Cypress and Japanese Cedar Wood ]

$34.99 USD

Cedar Wood Traditional Incense Sticks 40g

$27.99 USD

5 fragances assortment incense pockets and box

Incense Assortement

A traditional, serene fragrance that balances the richness of the season, perfect for reflection and relaxation.

Shop now

Sakura Incense

Let the subtle fragrance of spring air soften the heart and ground the mind, inviting a sense of hope and renewal into your daily ritual.

Shop now

Igusa Setta

Walk on a Summer Breeze: Experience the cooling touch of Igusa (natural rush grass), a material cherished in Japan for centuries to temper the summer heat.

Shop now