Our Favorite Incense of the Year

Why Do We Love Matcha?

At Asayu, our affection for this scent goes beyond words! It reminds us of a colleague who brews matcha every afternoon—the distinct fragrance of matcha and incense together instantly takes us back to those moments. But while we’d love to introduce you to him, we know you’ll cherish the scent for its own reasons. With its earthy, herbal notes, matcha incense transports you to both a forest and a teahouse, blending two essential aspects of Japan: nature and the tradition of tea. Intrigued?

As the year unfolds here in Asia, we decided to pause and reflect on the scents that have shaped our daily rituals. At Asayu, incense is more than just fragrance; it’s an experience—one that invites mindfulness, evokes memories, and transforms spaces. This year, one scent has stood out among incense lovers: the popular japanese matcha.

The Rise of Matcha in Incense 

Ideal for meditation, prayer, or relaxation

Matcha has long been cherished in Japan—not only as a tea but as a symbol of harmony and tranquility. Its distinctive green aroma—earthy, fresh, and subtly sweet—translates beautifully into incense. Matcha incense is crafted by blending finely ground green tea leaves with natural woods and resins, creating a smooth and refined scent without synthetic additives. Whether you seek an energizing start to the day or a moment of peaceful reflection, matcha incense offers a uniquely soothing experience. Just like drinking matcha can bring a sense of focus and calm, burning matcha incense is said to enhance mental clarity while creating a peaceful atmosphere.

A Blend of Nature: Cedarwood, Hinoki, and Sakura

While matcha takes the spotlight, it harmonizes perfectly with other natural elements in our incense collection:

• Cedarwood: Warm and grounding, this deep woody scent enhances a sense of calm and stability.

• Hinoki: Revered in Japan for its clean and invigorating aroma, hinoki is ideal for creating a spa-like atmosphere.

• Sakura: Delicate and floral, sakura incense captures the fleeting beauty of cherry blossoms in spring.

• Cinnamon: A touch of spice that adds warmth and depth, perfect for cozy moments.

As with matcha, we’ll introduce these fragrances later this year. Stay tuned!

Discover Your Signature Scent

Each incense in our collection is crafted with natural ingredients, staying true to Asayu’s philosophy of enriching daily rituals through authentic Japanese fragrances. Whether you are drawn to the fresh vibrance of matcha, the grounding presence of cedarwood, or the nostalgia of sakura, our incense invites you to explore Japan’s rich olfactory heritage.

🌿Discover your favorite and turn every moment into an aromatic escape.

You can also explore our latest articles on incense: