Asayu Blog

Torii Gate under snow
What to do in Japan, By Seasons
Planning a trip to Japan? Discover what to do in Japan by season, from winter snow to cherry blossoms, with weather tips and travel advice. Read more...
persimmon soap with kaki
What Does Persimmon Soap Smell Like?
Persimmon soap: a naturally fresh, subtly sweet scent that brings Japanese elegance to your daily routine. Read more...
Christmas List
Discover Our Japanese Christmas Gift Picks
Full of secrets and treasures, we’re thrilled to share our best-kept picks with you this Christmas! Whether you’re filling your Advent calendar, hunting for the perfect stocking stuffer, or looking... Read more...
5 Delicious Matcha Drinks to Make at Home
5 Delicious Matcha Drinks to Make at Home
5 irresistible matcha drinks you can make at home, from the viral banana latte to a surprising dirty matcha twist. Which one will become your new favorite? Read more...
Young women wearing traditional Japanese Yukata at Daigo-ji temple
Autumn In Japan
From cozy cafés in Tokyo to breathtaking autumn views: the best spots to enjoy fall colors in Japan. Read more...
Ripe Persimmon Fruit
Answer to Nonenal Odor & Japanese Persimmon
When autumn arrives in Japan, the landscape glows with bursts of orange. That’s the season of kaki, or Japanese persimmon. Sweet, honey-like, and beautifully simple, this fruit is more than... Read more...
A girl walking barefoot in a tatami room, Japanese style room in summer in Japan,
Sleeping in Summer: Cool Ideas from Japan
Hot nights, restless sleep, and the hum of fans that never quite help? In Japan, where summers are long and humid, many people turn to tatami mats, woven from natural... Read more...
The persimmon fruits closeup in autumn
Body Odor? Discover the Japanese Persimmon Remedy.
Body odor changes with time, and it’s not just about hygiene. Around the age of 40, a new type of scent can appear: subtle, persistent, and hard to wash away.... Read more...
Best Father’s Day Gifts for the Japan-Loving Dad
Best Father’s Day Gifts for the Japan-Loving Dad
If your dad is passionate about Japanese culture, surprise him with a handcrafted gift that reflects his interests. Read more...
5 Simple Ways to Create a Japanese-Inspired Home
5 Simple Ways to Create a Japanese-Inspired Home
You don’t need a traditional tatami room or a minimalist Kyoto apartment to live Japanese style. Sometimes, it’s the scent of incense, the texture of igusa underfoot, or a quiet... Read more...
Iwagami shrine in Awaji.
What Is Natural Incense?
Natural incense is having a moment, but with all the labels out there, it’s hard to know what really makes an incense “natural.” This article breaks it down in simple... Read more...
Green Tea Fields with Mount Fuji in the Background, Japan
What is Japanese Tea ?
Japanese tea is more than a drink—it’s a daily ritual rooted in calm, clarity, and connection. From vibrant sencha to toasty hojicha, discover the unique character of each tea in... Read more...