Yuzu Body Soap

The Breath of Seasonal Change

As the world blooms and the days lengthen, Asayu invites you to find your "space of presence." Discover rituals that ground the mind and soften the heart for a new season.

Explore Spring & Summer Collection

Crafted in Japan

Every product is made with precision, quality, and tradition.


Design with Purpose

Time-honored techniques fused with modern design for timeless value.

People First

A dedicated team committed to meaningful products that last.

A Breath of New Light. The Art of the Seasonal Reset.

Clear the air and calm the mind with the "Sacred Pause" of Japanese incense rituals.

Palo Santo Incense Sticks

The Purest Breath of Spring

Clear the winter’s lingering stillness with the crisp, herbal clarity of White Sage.

White Sage

The Sun-Drenched Warmth

Breathe in the sun-drenched warmth of Palo Santo; a citrus-infused scent to ground the mind.

Palo Santo

朝/ASA:

The Ritual of Spring Morning

A Single, Warming Sip: In the crisp air of a spring morning, find your center through the ritual of tea. This single, warming sip is designed to heat the body from within while calming the mind, allowing you to begin your day with mindful intention. It is more than a drink; it is a sacred pause before the world begins to rush.

Matcha & Green Tea Collection

Japanese Tea Collection

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Poudre de Matcha Cérémonial Bio Premium 30g Du Mt Fuji

Poudre de Matcha Cérémonial Bio Premium 30g Du Mt Fuji

Poudre de Matcha Cérémonial Bio Premium 30g Du Mt Fuji

$24.99 USD
Thé Hojicha Bio en Poudre Du Mont Fuji 30g

Thé Hojicha Bio en Poudre Du Mont Fuji 30g

Thé Hojicha Bio en Poudre Du Mont Fuji 30g

$19.99 USD
Poudre de Matcha Grade Cérémonial 30g

Poudre de Matcha Grade Cérémonial 30g

Poudre de Matcha Grade Cérémonial 30g

$19.99 USD
Thé Vert Japonais Sencha – 15 Sachets

Thé Vert Japonais Sencha – 15 Sachets

Thé Vert Japonais Sencha – 15 Sachets

$19.99 USD
Kurogane Turquoise Matcha Bowl

The Colors of the Morning Sky

The light, airy aesthetic brings a sense of hope and visual tranquility to your table, reflecting the soft glow of spring light. Experience the gentle warmth of authentic Japanese materials that connect you to the present moment

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Persimmon Soap

Inspired by traditional Japanese skincare, it gently cleanses and perfumes the skin while naturally removing body odor.

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Stack of yellow soap bars on a wooden block with a blurred natural background

夕/YU:

A Moment to Release

The Sound of Stillness: As the long day ends, reconnect with yourself through the subtle fragrance of natural woods and earth. This ritual is not about adding more to your life, but gently taking away the noise. Let the steady stream of smoke guide you into a "Sacred Pause," allowing you to release the day’s tension and settle into the quiet shadows of the night.

Earthy Incense Collection
[ Free Shipping in continental US, CANADA, and UK ] Asayu Japan 100% Natural Incense Stick Assortment, Set of 5 Scents | 100% Made in Japan Incense Sampling Variety Pack | Sandalwood, Agarwood, Cypress, White Sage and Frankincense

Earthy Incense Collection

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Bâtonnets d'Encens Bois de Santal 100% Naturel Faible Fumée 40g

Bâtonnets d'Encens Bois de Santal 100% Naturel Faible Fumée 40g

Bâtonnets d'Encens Bois de Santal 100% Naturel Faible Fumée 40g

$27.99 USD
Bâtonnets d'encens Bois d'Agar Faible Fumée 40g

Bâtonnets d'encens Bois d'Agar Faible Fumée 40g

Bâtonnets d'encens Bois d'Agar Faible Fumée 40g

$31.99 USD
Bâtons d'Encens Traditionnels Bois de Cèdre Japonais 40g

Bâtons d'Encens Traditionnels Bois de Cèdre Japonais 40g

Bâtons d'Encens Traditionnels Bois de Cèdre Japonais 40g

$27.99 USD
5 fragances assortment incense pockets and box

Incense Assortement

A traditional, serene fragrance that balances the richness of the season, perfect for reflection and relaxation.

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Sakura Incense

Let the subtle fragrance of spring air soften the heart and ground the mind, inviting a sense of hope and renewal into your daily ritual.

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Premium Sakura incense in small box

Igusa Setta

Walk on a Summer Breeze: Experience the cooling touch of Igusa (natural rush grass), a material cherished in Japan for centuries to temper the summer heat.

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Spring & Summer Wellness

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Poudre de Matcha Grade Cérémonial 30g

Poudre de Matcha Grade Cérémonial 30g

Poudre de Matcha Grade Cérémonial 30g

$19.99 USD
Savon Corporel Naturel au Yuzu 85g

Savon Corporel Naturel au Yuzu 85g

Savon Corporel Naturel au Yuzu 85g

$19.99 USD
Serviette de bain Exfoliante Japonaise - Bleu Clair et Blanc

Serviette de bain Exfoliante Japonaise - Bleu Clair et Blanc

Serviette de bain Exfoliante Japonaise - Bleu Clair et Blanc

$16.99 USD
Encens Lavande Faible Fumée 20g

Encens Lavande Faible Fumée 20g

Encens Lavande Faible Fumée 20g

$19.99 USD
Traditional Japanese Sandals Tatami Setta Zori, Made in Japan - Red

Traditional Japanese Sandals Tatami Setta Zori, Made in Japan - Red

Traditional Japanese Sandals Tatami Setta Zori, Made in Japan - Red

$59.99 USD
Savon Corporel Naturel au Hinoki 85g

Savon Corporel Naturel au Hinoki 85g

Savon Corporel Naturel au Hinoki 85g

$19.99 USD
Set de Tasses Rustiques Tsuchimono Artisanales Bleu & Gris

Set de Tasses Rustiques Tsuchimono Artisanales Bleu & Gris

Set de Tasses Rustiques Tsuchimono Artisanales Bleu & Gris

$39.99 USD
Bol à Matcha Shirotsuchi en Céramique Blanche

Bol à Matcha Shirotsuchi en Céramique Blanche

Bol à Matcha Shirotsuchi en Céramique Blanche

$34.99 USD
Petit Porte-Encens Océan Bleu en Céramique Émaillée

Petit Porte-Encens Océan Bleu en Céramique Émaillée

Petit Porte-Encens Océan Bleu en Céramique Émaillée

$31.99 USD
Brûleur d’Encens Fleur de Lotus Blanc

Brûleur d’Encens Fleur de Lotus Blanc

Brûleur d’Encens Fleur de Lotus Blanc

$32.99 USD