Asayu Blog

  • What is traditional tea in Japan ?

    From the meditative rituals of the tea ceremony to the crisp chill of bottled sencha in Tokyo’s summer heat, Japanese tea is a journey through time. Dive into the vibrant flavors of matcha, hojicha, and gyokuro, uncover their ancient roots and modern twists, and learn how these brews balance wellness with everyday convenience. Whether you’re a purist or an on-the-go sipper, Japan’s tea culture offers a cup for every soul.

  • The Meaning of Incense

    Curious about incense meaning? Discover what different incense smells symbolize — from calming sandalwood to uplifting plum blossom — and how to use them in your daily rituals.

  • The Gentle Art of Incense

    The Gentle Art of Incense Why Japanese Incense Speaks Softly — and Leaves a Lasting Impression “Where Western fragrance often seeks to announce, ...
  • How to Use Incense

    How to safely use incense in your home for both your health and your pets' well-being. Understand what incense is made of and how to choose the right one.

  • Rethinking Interior Design

    Because Japanese interior design is valuable for everyday life, explore its 8 principles and a unique perspective on how to approach them.

  • Why Do We Love Matcha?

    With its earthy, herbal notes, matcha incense transports you to both a forest and a teahouse, blending two essential aspects of Japan: nature and the tradition of tea. Intrigued?

  • Scent and Seduction

    In Japan, where every element of life is woven with beauty and meaning, the art of scent plays a special role in creating intimate moments.

  • A Guide To Non-Toxic Incense

    Whether you’re new to incense or a seasoned enthusiast, understanding the different types and their benefits can enhance your experience. From traditional Japanese incense to aromatherapy blends, here’s everything you need to know about natural incense and how it can be a harmonious addition to your space.

  • At-home Recipee For Your Favorite Season's Scent!

    Welcome to Asayu Home Recipe for a Made Home Fragrance! Discover our curated seasonal recipes to fill your home with the perfect scents all year ro...
  • Warm Scents to Bring Christmas Magic into Your Home

    The holiday season is upon us, and with it comes the nostalgia of familiar scents that evoke cherished memories. From the spicy aroma of gingerbre...
  • The Fragrance of Edo's Floating World

    Ukiyo-e, the "pictures of the floating world," is a genre of Japanese woodblock prints that flourished during the Edo period (1603–1868). These pr...
  • Why Low Smoke ?

    Low-smoke incense has become increasingly popular among enthusiasts for its ability to create a tranquil atmosphere without overwhelming the sens...